You may have tried all the traditional swag to promote your brand – pencils, hats, cup holders and the like. And these work. At least to some extent.
But have you considered going a different route and trying branded cakes?
Think about it. Pretty much everyone likes cake. It lightens the mood at the office and reminds us of being kids again.
Branded Cakes Can Be Effective Marketing Tools
It might sound unbelievable, but it’s true! Consider all of the following scenarios where a cake could really boost your marketing efforts.
1. When Launching A New Business
Do you want people to instantly fall in love with your new brand? Give them cake!
Set up a launch party or some sort of networking or public event with a branded cake front and center. It’s a sure-fire way to establish brand awareness in a sweet way!
2. When Trying To Attract New Customers
If you’re heading to an expo or a convention, you want a way to stand out from the rest. Do it with cake!
For example, let’s say that you’re an automotive supplier. Sure, you could show up with branded coffee mugs. But what if you brought a customized branded cake with actual functioning headlights?
You can! And it’s bound to get people talking and will create some serious brand recognition.
3. When You Want to Stand Out at Your Own Event
If you have an event that you’re hosting, it may not be enough to hang the banners and hand out umbrellas and key chains branded with your logo.
Try setting up several branded cakes throughout the room. You can even buy cake stands to present them on so that they’ll look really impressive. Then after that, the cake stands can be used for other things!
You can also choose from a selection of packaging options that would enable your guests to take a cake home with them. That way, you can give them something delicious that will help them to remember you.
4. When You Want to Thank Your Customers
When you’re busy running a business, it’s easy to get caught up in the details of day-to-day life. It’s important to remember your customers and clients, though.
After all, they’re what makes your business a business. Especially if you’re in the competitive service industry.
Try sending a branded cake to their place of work. Yes, it’s a small gesture. But it’ll come as a great surprise and will certainly be remembered.
It will also go far in boosting your customer service and satisfaction.
5. When Celebrating a Business Anniversary
Whether your business has been around for a year or fifty years, you want to celebrate your success! It’s tough to keep a business going.
Gather your colleagues, customers, and clients and share some cake with them. Everyone likes to feel that they’re part of something successful, and your customers will remember how you included them in the celebration.
6. When You Want To Show Appreciation for Your Employees
This isn’t so much a marketing tool as a recognition that the people who work for you are often your biggest assets.
You also want to keep them happy. Don’t forget the birthday cake!
The absolute bottom line is that cake equals happiness.
So next time you’re in the marketing trenches, remember those branded cakes. They’re a great way to generate, grow and keep your business strong. And sweet.
If you’re looking for the perfect branded cake, reach out to us. We’d love to work with you!
